Throughout my career, I’ve led software companies through critical phases of growth and change, from seed stage to IPO, market expansion, business-model shifts, multiple M&As, and a private-equity buyout. I’ve served as CEO, GM, and SVP of Marketing and Corporate Strategy, and I’ve led numerous planning cycles both in-house and as a client of firms like BCG, PwC, and The Chasm Group.

​

What I love most: partnering with teams to chart the next 2–3 years, entering new markets, launching winning products, growing through acquisition, and tightening go-to-market execution. Along the way, I’ve helped scale revenue from $12M to $265M, increase market cap 6×, achieve 50%+ penetration in multiple verticals, 10× ARR, and led multiple accretive acquisitions. Those outcomes came from disciplined strategy, translated into operational plans and measured execution.

​

At North Star Strategy Advisors, our mission is to deliver a tailored strategy process, one that clarifies where and how you can win, identifies expansion paths (organic and M&A), and aligns GTM motions, while building your organization’s own strategy muscle for repeatable results.